There are various types of performance marketing services available that businesses can leverage to achieve their marketing goals. Here are some of the most common types: Affiliate Marketing: A performance-based marketing model where businesses pay commissions to affiliates for driving a specific action, such as clicks, leads, or sales. Pay-Per-Click Advertising (PPC): A model where businesses pay for each click that their ads receive. This type of advertising is typically done on search engines or social media platforms. Display Advertising: This is a type of online advertising where businesses place banner or image ads on websites and only pay when the ad is clicked. Email Marketing: A marketing strategy where businesses send promotional messages to a list of subscribers. The success of email marketing campaigns is typically measured by open and click-through rates. Social Media Advertising: This type of advertising involves placing ads on social media platforms such as Facebook, Instagram, and Twitter, and paying only when a specific action is taken. Search Engine Optimization (SEO): This is a strategy aimed at improving a website's ranking in search engine results pages, which can drive more traffic to the website and increase the chances of conversion. Influencer Marketing: This involves collaborating with influencers on social media to promote products or services to their followers. These are just a few examples of the various types of performance marketing services available, and ELA Performance leverage one or more of these services to achieve specific marketing goals.

Performance marketing is a form of online advertising where advertisers pay for specific actions, such as clicks, leads, or sales. Unlike traditional forms of advertising, which charge for impressions or ad placements, performance marketing allows advertisers to pay only when a specific action is taken, making it a more cost-effective and measurable approach. Performance marketing typically involves the use of affiliate marketing, pay-per-click advertising, and other forms of direct response marketing, and relies heavily on data analytics and tracking to measure the success of campaigns and optimize them for better performance.

Our pricing structure is customizable by business needs, goals and budget. For example, below you will find clear pricing structures scenarios that are beneficial for your business. Cost-per-action (CPA): Let's say you run an online store selling shoes, and you want to generate more sales quickly. ELA Performance can offer a cost-per-action pricing model, where you pay for each sale generated through their advertising efforts. ELA Performance creates a series of targeted ads and places them on social media and search engines. ELA Performance tracking system monitors the performance of the ads and optimizes them for better results. As a result, you see a significant increase in sales within a short period of time, and you only pay for the sales generated by ELA Performance efforts. Monthly retainer: Let's say you run a small business selling handmade jewelry, and you want to increase your online presence and generate more leads over time. ELA Performance offers a monthly retainer pricing model, where you pay a flat fee for ongoing services such as SEO and social media management. ELA Performance performs a site audit to identify areas of improvement, optimizes your website for search engines, creates and curates social media content, and engages with your followers. Over time, you see an increase in website traffic, higher search engine rankings, and more leads generated from your social media channels. Percentage of ad spend: Let's say you run a large e-commerce business selling electronics, and you want to scale your advertising efforts to reach a wider audience. ELA Performance offers a percentage of ad spend pricing model, where you pay a percentage of your advertising spend for their services. The provider creates and manages pay-per-click advertising campaigns on search engines and social media platforms, optimizing them for maximum results. ELA Performance also provides regular reports on the performance of your campaigns, and makes data-driven recommendations for ongoing optimization. Over time, you see a significant increase in website traffic, higher conversion rates, and a positive return on investment for your advertising spend. These scenarios are just examples of how different pricing structures can be used to achieve specific marketing goals. The most effective pricing structure will depend on your specific needs and budget, and should be customized to meet your unique requirements.

Increased ROI: Performance marketing is a data-driven approach that allows businesses to track and measure the effectiveness of their marketing campaigns. This means that businesses can invest their marketing budget in campaigns that have a higher ROI, resulting in better returns on investment. Targeted marketing: Performance marketing allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. This helps businesses to reach the right people with the right message, resulting in higher conversion rates and better customer engagement. Cost-effective: Performance marketing allows businesses to pay for advertising only when a specific action is taken, such as a click, download, or sale. This results in a more cost-effective approach to marketing, as businesses only pay for the results they get. Flexibility: Performance marketing allows businesses to quickly adjust their campaigns based on real-time data and feedback. This means that businesses can modify their campaigns to better target their audience and improve their results. Measurable results: Performance marketing provides businesses with real-time data and insights, allowing them to measure the success of their campaigns and make data-driven decisions. This helps businesses to optimize their marketing efforts and achieve better results over time.

Performance marketing relies heavily on data analytics and tracking to optimize campaigns for better performance. Here are some common data analytics and tracking techniques used in performance marketing: Conversion tracking: This involves setting up conversion tracking codes on a website or landing page to track the specific action that a visitor takes after clicking on an ad. Audience segmentation: This involves using data to segment the audience into specific groups based on demographics, interests, behaviors, and other factors, and tailoring campaigns to each group. A/B testing: This involves testing different versions of an ad or landing page to determine which version generates the best results. Attribution modeling: This involves analyzing the customer journey to determine which marketing touchpoints played a role in driving a specific action. Data visualization: This involves using data visualization tools to make data more accessible and understandable, so that businesses can quickly identify trends and patterns and make data-driven decisions. Retargeting: This involves serving ads to people who have previously interacted with a business or visited their website, with the goal of re-engaging them and driving a specific action. By leveraging these data analytics and tracking techniques, ELA Performance optimize their performance marketing campaigns for better results, and make data-driven decisions to improve their marketing strategies.

The success of performance marketing campaigns is measured by the specific action that the campaign is designed to drive. Here are some common metrics used to measure the success of performance marketing campaigns: Click-through rate (CTR): This measures the number of clicks an ad receives relative to the number of impressions it generates. A higher CTR indicates that the ad is resonating well with the target audience. Conversion rate: This measures the percentage of visitors who take a specific action, such as filling out a form or making a purchase. A higher conversion rate indicates that the campaign is effectively driving the desired action. Cost per action (CPA): This measures the cost of each specific action taken, such as a lead or a sale. A lower CPA indicates that the campaign is more cost-effective. Return on investment (ROI): This measures the amount of revenue generated relative to the amount spent on the campaign. A higher ROI indicates that the campaign is generating a positive return on investment. Engagement rate: This measures the level of audience engagement with the campaign, such as likes, comments, shares, or retweets. A higher engagement rate indicates that the campaign is resonating well with the audience and driving a higher level of interaction. By analyzing these metrics and other relevant data, ELA Performance determines the success of their performance marketing campaigns and makes data-driven decisions to optimize their campaigns for better performance.

An FAQ section can be used to quickly answer common questions about you or your business, such as “Where do you ship to?”, “What are your opening hours?” or “How can I book a service?” It’s a great way to help people navigate your site and can even boost your site’s SEO.